Ember Candle Co
Luxury candle brand with seasonal scents and gifting campaigns.
+320%
Revenue Increase
4.6%
Conversion Rate
+185%
Traffic Growth
Client Overview
Ember Candle Co is a home & decor brand that came to FTD Cartel ready to scale but held back by a slow, low-converting store and unfocused marketing. We partnered with them to rebuild their Shopify experience, sharpen their positioning, and install a full-funnel growth system designed to compound revenue month over month.
The Challenge
Before working with us, Ember Candle Co struggled with a high bounce rate, a checkout that leaked sales, and paid traffic that wasn't profitable. Their store looked dated next to competitors, mobile performance was poor, and they had no reliable system for turning first-time visitors into repeat customers.
Our Strategy
- Full conversion audit of the storefront, product pages, and checkout flow
- Rebuilt the Shopify theme with a CRO-first, mobile-first design system
- Restructured paid media around profitable, scalable acquisition campaigns
- Installed email & SMS retention flows to maximize customer lifetime value
- Implemented analytics and A/B testing to keep compounding the wins
Design Process
We redesigned Ember Candle Co's storefront around clarity and speed: a refined visual identity, streamlined navigation, persuasive product pages with social proof, and a frictionless mobile checkout. Every layout decision was validated against conversion data rather than guesswork.
Marketing Process
On the growth side, we rebuilt acquisition from the ground up — tightening creative, audience targeting, and offers across paid social and search, then layering in SEO content and lifecycle email/SMS so Ember Candle Co captured demand at every stage of the funnel.
Before & After
BeforeAfterTraffic Growth
What They Said
Working with FTD Cartel completely transformed our business. They didn't just give us a beautiful store — they built a revenue engine that keeps performing month after month.
Ember Candle Co Team
Founder, Ember Candle Co
Final Outcome
Within months, Ember Candle Co turned a stagnant store into a predictable growth machine — 320% more revenue, a 4.6% conversion rate, and 185% more qualified traffic. Today they continue to scale profitably with FTD Cartel as their growth partner.