Slate & Stone
Premium kitchenware brand with local SEO and recipe content.
+370%
Revenue Increase
4.3%
Conversion Rate
+165%
Traffic Growth
Client Overview
Slate & Stone is a home & decor brand that came to FTD Cartel ready to scale but held back by a slow, low-converting store and unfocused marketing. We partnered with them to rebuild their Shopify experience, sharpen their positioning, and install a full-funnel growth system designed to compound revenue month over month.
The Challenge
Before working with us, Slate & Stone struggled with a high bounce rate, a checkout that leaked sales, and paid traffic that wasn't profitable. Their store looked dated next to competitors, mobile performance was poor, and they had no reliable system for turning first-time visitors into repeat customers.
Our Strategy
- Full conversion audit of the storefront, product pages, and checkout flow
- Rebuilt the Shopify theme with a CRO-first, mobile-first design system
- Restructured paid media around profitable, scalable acquisition campaigns
- Installed email & SMS retention flows to maximize customer lifetime value
- Implemented analytics and A/B testing to keep compounding the wins
Design Process
We redesigned Slate & Stone's storefront around clarity and speed: a refined visual identity, streamlined navigation, persuasive product pages with social proof, and a frictionless mobile checkout. Every layout decision was validated against conversion data rather than guesswork.
Marketing Process
On the growth side, we rebuilt acquisition from the ground up — tightening creative, audience targeting, and offers across paid social and search, then layering in SEO content and lifecycle email/SMS so Slate & Stone captured demand at every stage of the funnel.
Before & After
BeforeAfterTraffic Growth
What They Said
Working with FTD Cartel completely transformed our business. They didn't just give us a beautiful store — they built a revenue engine that keeps performing month after month.
Slate & Stone Team
Founder, Slate & Stone
Final Outcome
Within months, Slate & Stone turned a stagnant store into a predictable growth machine — 370% more revenue, a 4.3% conversion rate, and 165% more qualified traffic. Today they continue to scale profitably with FTD Cartel as their growth partner.