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Jewelry & Accessories
Birthstone Bliss
Personalized birthstone jewelry with gifting focus
385%
Revenue Growth
4.7%
Conversion Rate
The Challenge
What Birthstone Bliss Was Facing
Seasonality around birthdays creating uneven revenue.
Jewelry & Accessories
Before FMZZY
After FMZZY
385% Growth
Our Solution
How We Helped Them Succeed
Developed anniversary and milestone marketing, created gift finder tool, and implemented reminder system.
Gifting StrategyTool DevelopmentRetention Marketing
The Results
Measurable Impact
385% revenue growth
Gift purchases at 65% of sales
Reminder system has 50,000 subscribers
Revenue balanced across all months
"The reminder system turned one-time buyers into repeat customers."
B
Birthstone Betty
Owner, Birthstone Bliss
