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Jewelry & Accessories
Minimal Metals
Minimalist jewelry with layering guides
365%
Revenue Growth
4.4%
Conversion Rate
The Challenge
What Minimal Metals Was Facing
Low average order value with single-piece purchases.
Jewelry & Accessories
Before FMZZY
After FMZZY
365% Growth
Our Solution
How We Helped Them Succeed
Created layering style guides, implemented bundle discounts, and developed jewelry care subscription.
Content StrategyBundlingSubscription Model
The Results
Measurable Impact
365% revenue growth
Average order value increased 120%
Bundle purchases at 55%
Care subscription has 8,000 members
"The layering guides turned single purchases into collections."
M
Minimal Mary
Founder, Minimal Metals
